Wednesday, August 04, 2010

 

Prop 8 overturn ruling goes seriously viral


by Larry Geller

Judge Vaughn Walker’s ruling overturning California’s Proposition 8 ballot initiative was uploaded to the popular document storage site Scribd and became the most viral document they’ve ever had on the site. Here’s how it went:

Scribd user goodasyou uploaded the PDF titled “Prop 8 Ruling FINAL” shortly after 3:30 PM ET today. We learned about it when we received an e-mail from Scribd Senior Communications Director Michelle Laird, who said that the document was receiving over 1,000 views per second within minutes of its publication.

Later, Scribd CEO Trip Adler was quoted by GigaOM saying that while most documents the company considers “viral” reach 100,000 views within 24 hours, the Prop 8 ruling had reached 100,000 views within 24 minutes.   [Mashable.com, PDF of Ruling to Overturn Prop 8 Goes Viral, 8/4/2010]

You can have a copy by clicking on that first link.

How did the ruling get to over 1,000 views per second so quickly? Someone must have tweeted it. The tweets and re-tweets cascade and a phenomenal rate.

We sure live in interesting times, don’t we? Today’s kids will take all this for granted. I still remember having to call or write to get a legal opinion and then wait for a copy to arrive in the mail.

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